Coercive Persuasion and Attitude Change

Coercive persuasion and thought reform are alternate names for programs of social influence capable of producing substantial behavior and attitude change through the use of coercive tactics, persuasion, and/or interpersonal and group-based influence manipulations (Schein 1961; Lifton 1961). Such programs have also been labeled "brainwashing" (Hunter 1951), a term more often used in the media than in scientific literature. However identified, these programs are distinguishable from other elaborate attempts to influence behavior and attitudes, to socialize, and to accomplish social control. Their distinguishing features are their totalistic qualities (Lifton 1961), the types of influence procedures they employ, and the organization of these procedures into three distinctive subphases of the overall process (Schein 1961; Ofshe and Singer 1986). The key factors that distinguish coercive persuasion from other training and socialization schemes are: